Audemars Piguet Boutique Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Jun 19, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
Audemars Piguet Boutique Manager role in Bangkok, Thailand – lead luxury retail operations with proven leadership and sales expertise.
Role & Responsibilities
- Drive client base development while increasing traffic, market share, and overall profitability
- Deliver exceptional and consistent customer experiences across the entire client journey in accordance with Audemars Piguet brand standards
- Serve as brand ambassador, ensuring premium and consistent product presentation within the boutique
- Implement Audemars Piguet's retail strategy, guidelines, processes, and tools in daily operations
- Plan, organize, and actively participate in events to develop client relationships and strengthen brand presence
- Manage sales performance through forecasting, budget contribution, and close monitoring of key performance indicators
- Monitor and manage the client database (CRM) to support client development and engagement
- Analyze local market trends and competitor activity to recommend relevant strategic actions
- Oversee stock management, including inventory control, cash management, and follow-up on outstanding payments
- Lead, coach, and develop the boutique team to ensure engagement, performance, and achievement of objectives
- Optimize operational processes and ensure efficient staff planning to support overall performance
- Build strong relationships with internal stakeholders to ensure alignment with local, regional, and global priorities
Qualifications
- Minimum 10 years of experience in luxury retail or hospitality with significant leadership responsibilities
- Fluent in Thai and English
- Strong leadership skills with demonstrated ability to develop, motivate, and elevate team performance
- Strong client-centric mindset with deep understanding of luxury client expectations
- Proven sales and negotiation skills with results-driven approach
- Strong analytical and business acumen, including experience managing KPIs, forecasting, and budget management
- Excellent organizational skills with the ability to manage operations efficiently
- Experience in event management and client development within a luxury environment
- Strong communication skills with ability to influence and engage stakeholders
- Proficiency with retail tools and CRM systems
Skills
Experience
Minimum 10 years of progressive experience in luxury retail or hospitality environments, with substantial leadership and team management responsibilities demonstrating consistent business growth and exceptional client satisfaction outcomes.
Education
Not specified; equivalent professional experience in luxury retail or hospitality management at a senior level is essential.
Workplace
The successful candidate will be located in Bangkok, Bangkok, Thailand.
Benefits
Competitive and comprehensive compensation and benefits package.
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Manager», «Retail Manager», «Boutique Director», «Luxury Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.