Audemars Piguet Boutique Director
- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Sep 28, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
Audemars Piguet seeks a Boutique Director in Singapore to lead retail strategy, drive business performance, and develop high-performing teams in luxury watchmaking.
Role & Responsibilities
- Define and execute boutique strategy to deliver sales performance, client development and operational excellence
- Lead day-to-day boutique operations while ensuring highest standards of service, presentation and operational excellence
- Monitor business performance, identify growth opportunities and implement continuous improvement initiatives
- Manage boutique operations, inventory and security processes in line with Company policies and procedures
- Deliver exceptional client experience across all touchpoints including sales, after-sales and boutique events
- Develop long-term relationships with clients while supporting client acquisition, retention and loyalty initiatives
- Drive CRM excellence and ensure client information is accurately maintained and leveraged for business development
- Act as Brand Ambassador representing Audemars Piguet with professionalism inside and outside the boutique
- Lead, coach and develop the boutique team to achieve individual and collective objectives
- Create engaging, collaborative and high-performance environment aligned with brand values
- Support recruitment, onboarding, talent development and succession planning initiatives
- Promote knowledge sharing, continuous learning and customer-centric culture across the team
- Collaborate with regional and headquarters teams while contributing to business projects and strategic initiatives
- Provide regular business updates, operational reporting and recommendations to support decision-making
Qualifications
- Minimum of 8 years of experience in luxury retail, hospitality or client-facing environment with team management responsibilities
- Proven experience leading teams and driving business performance in luxury or premium environments
- Strong understanding of client development, customer experience and relationship management
- Demonstrated ability to manage boutique operations, business performance and operational excellence
- Strong leadership, coaching and people development skills
- Excellent interpersonal and communication skills with ability to influence stakeholders at different levels
- Customer-centric mindset with passion for delivering exceptional experiences
- Strong organizational, analytical and problem-solving skills
- Experience working with CRM tools and client engagement initiatives
- Proficiency with Microsoft Office applications and business reporting tools
- Fluency in English
Skills
Experience
Minimum of 8 years of experience in luxury retail, hospitality, or client-facing environments, with demonstrated team management responsibilities and a proven track record leading teams and driving business performance within luxury or premium settings.
Education
Not specified
Workplace
This position is based in Singapore, Central, Singapore.
Benefits
Competitive and comprehensive compensation and benefits package
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Retail Director», «Boutique Operations Director», «Store Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.