Audemars Piguet Boutique Director
- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Sep 10, 2026
About Audemars Piguet
The brand is a prestigious entity within the luxury fashion sector, renowned for its exquisite craftsmanship and innovative designs. As part of a leading global luxury group, it offers unparalleled opportunities for professional growth and development in a dynamic and sophisticated environment.
Audemars Piguet Boutique Director in Beijing: lead luxury retail operations, drive client development, and manage full P&L for flagship AP House.
Role & Responsibilities
- Own full delivery of group retail strategy and AP House business targets with end-to-end accountability for store daily operations, cross-functional collaboration, visual merchandising, internal controls, and structured regional reporting
- Lead client development and brand ambassador initiatives to elevate customer experience, capture sales and after-sales opportunities, develop VIP relationships, and execute CRM strategy
- Build and manage partnerships with hotels, clubs, and operators to generate high-quality footfall and drive new client acquisition from walk-ins and off-site touchpoints
- Deliver sales targets through participation in marketing events, documentation of VIP customer journeys, and identification of after-sales opportunities
- Serve as people leader responsible for recruiting, developing, and retaining high-performance talent; cascade retail strategy, set team KPIs, provide coaching and performance feedback
- Ensure consistent application of global brand standards for store environment, hygiene, visual merchandising, staff grooming, displays, and marketing collaterals
- Own site P&L, inventory control, budget management, security, and high-value stock oversight; manage aging stock and drive margin improvement
- Enforce company policies, forecasting requirements, and monthly reporting; oversee repair workflows and complex customer cases while providing on-floor sales support
- Maintain close communication with the Service Center, implement local marketing initiatives, and track qualitative and quantitative KPIs covering store presentation, service quality, sales growth, and new client data acquisition
Qualifications
- Proven senior luxury retail store or boutique leadership background with demonstrated track record managing full P&L in premium luxury brick-and-mortar retail environments
- Deep knowledge of high-end client relations, CRM implementation, VIP development, local marketing strategies, and hospitality-partner ecosystem building
- Hands-on expertise in retail operations including visual merchandising, inventory control, budget management, security, after-sales services, and repair workflow oversight
- Strong people leadership capabilities with end-to-end experience in talent recruitment, coaching, performance management, and team engagement
- Excellent cross-functional and cross-regional communication skills with fluent written and verbal English for headquarters interaction
- Data-driven, results-oriented approach with demonstrated ability to translate global strategy into actionable local plans
- Customer-first mindset with sharp commercial acumen in sales, margin optimization, stock management, and profitability
- Proven internal-control awareness, proactive reporting habits, and strong risk management discipline
- High resilience and situational adaptability with hands-on floor presence and collaborative approach across internal departments and external partners
Skills
Experience
Senior luxury retail or boutique leadership background with extensive experience managing full P&L operations in premium luxury brick-and-mortar environments. Demonstrated success in client development, VIP relationship building, retail operations oversight, and team management within a high-end retail setting.
Education
Not specified in source material
Workplace
This position is based in Beijing, Beijing, China.
Benefits
Competitive and comprehensive compensation and benefits package offered by Audemars Piguet
Culture
The brand fosters a culture of excellence and innovation, where creativity and individual contributions are highly valued. Employees are encouraged to pursue personal growth and are supported in their professional development within a collaborative and inclusive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Director», «Retail House Director», «Luxury Boutique Manager», «Flagship Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.