Audemars Piguet Assistant Boutique Director
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- May 18, 2026
About Audemars Piguet
A leading luxury fashion house operating an international network of boutiques. The employer is committed to exceptional craftsmanship, elevated client service and curated retail environments; teams typically collaborate closely with regional commercial and creative functions and often form part of a larger luxury group.
Audemars Piguet seeks Assistant Boutique Director in Miami, FL. Lead luxury retail operations, manage clientele strategy, and support boutique performance.
Role & Responsibilities
- Support the Boutique Director in driving daily operations, boutique performance, and profitability, ensuring achievement of sales targets, KPIs, and elevated luxury client experience across all touchpoints
- Lead by example on the sales floor, delivering personalized service, storytelling, and relationship building while coaching the team to cultivate meaningful, long-term client relationships
- Demonstrate and instill deep understanding of the brand, championing Audemars Piguet's heritage, craftsmanship, values, and luxury service standards in all client and team interactions
- Monitor boutique performance and business results, proactively identifying opportunities to enhance sales, client development, CRM effectiveness, and operational efficiency
- Foster a collaborative, high-performance culture by coaching, mentoring, and inspiring team members through accountability, inclusivity, and excellence
- Ensure impeccable boutique presentation and operational excellence, maintaining compliance with policies, inventory integrity, security procedures, and brand standards
- Oversee CRM excellence and clientele strategies, driving client retention, reactivation, acquisition, and professional resolution of client concerns
- Act as Boutique Director in their absence, ensuring business continuity, operational rigor, team leadership, and cross-functional execution of boutique initiatives and events
Qualifications
- 3–5 years' experience in fine watchmaking or high-end luxury retail with strong passion for craftsmanship, luxury storytelling, and client engagement
- Proven expertise in CRM, clientele development, and relationship management with track record of building long-term, high-value client relationships
- Demonstrated leadership capabilities including strong coaching, mentoring, onboarding, and people development skills
- Strong business acumen with excellent organizational skills and attention to detail, enabling effective KPI management and operational execution
- Excellent communication, interpersonal, and problem-solving abilities with confidence in managing sensitive client situations
- High level of ownership, initiative, and accountability in a fast-paced, high-touch luxury environment
- Ability to thrive in a collaborative retail setting, partnering cross-functionally to drive engagement and business growth
- Flexibility to work a retail schedule including evenings, weekends, holidays, and boutique events as business needs require
Skills
Experience
3–5 years in fine watchmaking or high-end luxury retail environments, demonstrating progressive responsibility in client relationship management, sales leadership, and operational execution within a luxury context.
Education
High school diploma or equivalent required; bachelor's degree in Business, Hospitality, Retail Management, or related field preferred.
Workplace
This position is based in Miami, Florida, USA.
Benefits
Competitive and comprehensive compensation and benefits package commensurate with skills and experience.
Culture
The workplace emphasises exquisite client service, attention to detail and brand heritage, fostering a performance-driven yet collaborative environment. Teams are expected to combine commercial rigour with creativity and a strong sense of hospitality, with opportunities for professional development across regional or global roles.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Audemars Piguet, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Associate Director of Boutique Operations», «Senior Sales Manager», «Boutique Operations Manager», «Assistant Store Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.