Amiri Store Director

About Amiri

AMIRI is a Los Angeles luxury house founded by Mike Amiri, celebrated for its refined interpretation of Californian youth culture, rock-and-roll ease, and meticulous craft. As an employer, the brand offers a dynamic environment where creative ambition, technical excellence, and entrepreneurial energy converge across design, atelier, retail, merchandising, and corporate functions. Employees are invited to contribute to a rapidly evolving global maison that values authenticity, precision, and cultural relevance, while maintaining the intimacy and agility of an independent luxury label. AMIRI seeks talent inspired by contemporary elegance, exceptional execution, and the opportunity to shape a distinctive voice in modern fashion.

Role & Responsibilities

• Motivate the team to achieve company sales targets, build a strong client base, and develop sales plans.
• Partner with HQ Retail to analyze sales figures and CRM activity and set employee and store goals.
• Develop and execute sales strategies to meet targets.
• Oversee in-store promotional displays and customer events, coordinating with Visual Merchandising and Brand as needed.
• Monitor local and luxury market trends and local competitor activity.
• Build relationships with local and VIP clients and coordinate events and activations with HQ Retail.
• Demonstrate exemplary customer service and escalate issues to leadership when appropriate.
• Train the team in AMIRI customer-service practices, including greeting customers, closing sales, and handling challenging client issues in line with company standards.
• Complete visual-merchandising directives promptly in coordination with the Corporate team.
• Keep abreast of local, industry, and luxury trends and address them with internal teams.
• Oversee daily store operations efficiently while minimizing costs and risks.
• Train the team in loss-prevention best practices in partnership with HQ Retail.
• Conduct regular Health, Safety, and Compliance audits for the HR/Facilities team.
• Work with neighbors, property management, and landlords to maintain the building and facilities; train the team on workplace injury prevention relevant to the store location.
• Keep the store exceptionally clean, organized, and presentable; establish policies and systems to communicate cleanliness, health, and safety expectations.
• Motivate, guide, encourage, and support all store team members.
• Address basic personnel issues at store level, complete required HR documentation, and follow AMIRI performance-management rules, guidelines, and principles.
• Lead recruitment with HR, from sourcing through new-hire onboarding.
• Partner with Merchandising and Sales teams to provide regular product and product-knowledge training on each new collection for all staff.
• Partner with HR to conduct 90-day and annual reviews and administer employee development plans in line with company values and benchmarks.
• Regularly update the team on business performance, company initiatives, and other relevant developments.
• Train team members in all required and essential duties of their positions.
• Create and publish schedules in line with local guidelines and regulations.

Qualifications

• Strong familiarity with the AMIRI brand, aesthetic, and narrative.
• Experience working locally.
• Strong familiarity with local and federal labor laws.
• Proficiency with Microsoft Excel, Teams, and general CRM and POS systems.
• Ability to stand for extended periods and handle merchandise, including lifting and moving items up to approximately 30 lbs.
• Additional language skills are a plus.

Skills

Experience

4–6 years of progressively responsible luxury retail management, directly supervising a non-exempt employee population.

Benefits

Bonus eligible; full package health benefits; 401(k) with employer match; non-accrued vacation.

Culture

Amiri offers a creative, fast-paced workplace where luxury craftsmanship is shaped by the energy of Los Angeles, music, and contemporary youth culture. As an employer, the brand values artistry, precision, and collaboration, bringing together atelier expertise and an entrepreneurial spirit to push modern menswear and lifestyle design forward.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.