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- Posted
- Oct 19, 2026
About Aman
Founded in 1988 with the opening of Amanpuri in Phuket, Aman has established a distinctive presence in luxury hospitality through its collection of intimate resorts, hotels and residences. Rooted in a philosophy of peace, privacy and sensitivity to place, the brand combines thoughtful architecture with highly personalised service. As an employer, Aman offers a professional setting where discretion, cultural awareness and meticulous attention to detail are central to the guest experience. Its international portfolio encompasses careers in hospitality operations, culinary arts, wellness and corporate functions, appealing to professionals who value understated excellence and the craft of creating deeply considered experiences.
The Senior Brand Manager supports Aman’s growing portfolio of residences and hospitality-led projects, serving as EMEA brand guardian and the key liaison between the Dubai office and Aman Studio in London. The role shapes project positioning, messaging and go-to-market strategy while guiding creative outputs and stakeholder alignment.
Role & Responsibilities
- Act as the EMEA brand guardian, ensuring all project deliverables align with Aman brand standards and project positioning.
- Review key collateral—including floorplans, CGI renders, brochures, presentations and branded touchpoints—and provide strategic feedback.
- Maintain brand consistency across the EMEA portfolio while incorporating relevant local market nuances and destination insights.
- Develop project positioning, messaging and storytelling that articulate each destination’s unique value proposition.
- Translate architecture, design, location and heritage elements into compelling brand narratives and marketing concepts.
- Evaluate and challenge project briefs to ensure clear definition of the audience, competitive landscape, channel strategy and brand activation approach.
- Serve as the key liaison between the Dubai regional office and Aman Studio, ensuring strategic alignment and effective go-to-market planning.
- Partner with internal teams, developers and external stakeholders to uphold brand standards and creative excellence throughout project development.
- Act as the primary EMEA contact for developers and project teams, advising on brand application and ensuring consistent communication.
- Support broader brand and creative strategy by contributing market intelligence, identifying opportunities for improvement and maintaining high quality across project outputs.
Qualifications
- At least 5 years of experience in luxury, hospitality, branded residences or a similar creative field.
- Ability to interrogate briefs, identify strategic gaps and articulate a clear point of view on audience, competitive positioning, USPs and channel fit, particularly in destination-led luxury residential or hospitality contexts.
- Strong understanding of luxury branding, visual storytelling and high-end customer expectations.
- Ability to confidently review and critique creative collateral with a strong eye for detail.
- Understanding of architecture, interiors, spatial design or real estate marketing collateral is highly preferred.
- Excellent communication and stakeholder management skills.
- Strong organisational skills and the ability to manage multiple projects and priorities simultaneously.
- Proficiency in Adobe Creative Suite, Microsoft Office and presentation tools is preferred.
Skills
Experience
Minimum 5 years in luxury, hospitality, branded residences or a similar creative field.
Benefits
Competitive benefits, international career opportunities and support for career development.
Culture
Aman’s workplace culture is shaped by discreet service, meticulous attention to detail and a deep respect for the places and communities surrounding its properties. Its teams bring this philosophy to life through thoughtful collaboration and highly personalised hospitality, creating an environment where cultural sensitivity and quiet professionalism are central.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aman, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Strategy Manager», «Senior Brand Development Manager», «Senior Brand Marketing Manager», «Senior Brand Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.