Aman Sales and Marketing Director

About Aman

Founded in 1988 with the opening of Amanpuri in Phuket, Aman has established a distinctive presence in luxury hospitality through its collection of intimate resorts, hotels and residences. Rooted in a philosophy of peace, privacy and sensitivity to place, the brand combines thoughtful architecture with highly personalised service. As an employer, Aman offers a professional setting where discretion, cultural awareness and meticulous attention to detail are central to the guest experience. Its international portfolio encompasses careers in hospitality operations, culinary arts, wellness and corporate functions, appealing to professionals who value understated excellence and the craft of creating deeply considered experiences.

Role & Responsibilities

• Develop and execute AMANYARA’s annual sales and marketing strategy in alignment with the resort’s business plan, budget, positioning, and Aman brand standards.
• Set commercial objectives, sales targets, market strategies, and action plans to drive occupancy, ADR, RevPAR, total resort revenue, and profitability.
• Identify and develop business opportunities across leisure, luxury FIT, groups, corporate, incentive, wholesale, consortia, and other relevant market segments.
• Increase direct bookings and reduce reliance on third-party distribution channels.
• Monitor market trends, competitor activity, destination developments, and emerging source markets to identify growth opportunities.
• Partner with Revenue Management to optimize pricing, inventory, promotions, restrictions, and market mix.
• Develop and maintain a high-value sales pipeline, with effective follow-up and conversion strategies.
• Build and maintain relationships with luxury travel advisors, agencies, DMCs, tour operators, consortia, and strategic commercial partners.
• Lead sales initiatives targeting high-net-worth individuals, private clients, family offices, luxury travel networks, and other high-value clientele.
• Develop strategic partnerships that strengthen AMANYARA’s awareness, demand, and revenue.
• Monitor sales performance and take corrective action to achieve commercial objectives.
• Personally manage relationships with top-producing accounts and high-value clients.
• Create structured account-management strategies for priority agencies, advisors, operators, and partners.
• Conduct regular sales calls, client meetings, presentations, property visits, and account reviews.
• Lead and participate in international sales trips, roadshows, trade shows, luxury travel events, and client events.
• Host key clients, travel advisors, media, and partners at AMANYARA in collaboration with the resort team.
• Develop luxury market opportunities and identify high-potential feeder markets.
• Build relationships with leading luxury travel networks and consortia.
• Maintain AMANYARA’s visibility and appropriate positioning within the luxury travel advisor community.
• Develop initiatives to encourage repeat business, referrals, longer stays, and increased guest spend.
• Develop and implement an integrated marketing strategy that strengthens AMANYARA’s position as a leading luxury resort in Turks and Caicos.
• Ensure marketing activity reflects Aman’s global brand standards while preserving AMANYARA’s distinctive character and positioning.
• Oversee annual marketing plans, budgets, campaigns, content strategies, partnerships, and promotional initiatives.
• Collaborate with Aman’s corporate marketing and communications teams to align activity across global channels.
• Identify opportunities for targeted digital, social, CRM, email, partnership, and experiential marketing.
• Ensure marketing activity is measurable and supports defined business objectives.
• Develop campaigns around key demand periods, experiences, residences, wellness, dining, events, and other strategic revenue opportunities.
• Monitor marketing performance, ROI, customer acquisition, engagement, and conversion.
• Ensure AMANYARA is accurately and compellingly represented across relevant digital and third-party platforms.
• Partner with corporate and external PR teams to develop and execute a strategic PR and communications plan.
• Build relationships with luxury travel, lifestyle, design, wellness, business, and international media.
• Identify opportunities for editorial coverage, brand partnerships, destination features, interviews, and high-profile placements.
• Coordinate media visits, press trips, influencer stays, and other hosted opportunities.
• Ensure external communications align with Aman brand standards and AMANYARA’s positioning.
• Leverage cultural, environmental, wellness, culinary, design, and destination stories to strengthen the resort’s profile.
• Ensure effective use of CRM and sales systems to maintain accurate account, contact, lead, opportunity, and production information.
• Monitor sales pipeline activity and account production.

Skills

Culture

Aman’s workplace culture is shaped by discreet service, meticulous attention to detail and a deep respect for the places and communities surrounding its properties. Its teams bring this philosophy to life through thoughtful collaboration and highly personalised hospitality, creating an environment where cultural sensitivity and quiet professionalism are central.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.