Aman Regional Director of Marketing
- Employment
- Full-Time
- Seniority
- Director
- Department
- Executive & General Management
- Posted
- Sep 30, 2026
Aman Group seeks a Regional Director of Marketing to lead APAC marketing strategy from Bangkok. Drive luxury hospitality brand awareness and revenue performance across the region.
Role & Responsibilities
- Lead development and execution of integrated marketing strategies for the APAC region, ensuring alignment with Aman's global marketing frameworks and commercial objectives
- Translate global marketing campaigns into regional execution plans tailored to local market opportunities and customer insights
- Direct regional campaign planning and delivery, ensuring all content, creative messaging, and brand assets reflect Aman's luxury positioning and standards
- Collaborate with Global Marketing, Brand & Creative, and Digital teams on campaign execution, photo and video production, and regional asset deployment
- Partner with global and property-level Sales, Revenue, and E-Commerce teams to ensure marketing strategies support revenue, occupancy, and conversion goals
- Coordinate with external brand agencies specialising in digital marketing and public relations to drive commercial performance and resort awareness
- Ensure regional press activities, partnerships, and brand activations remain consistent with global brand narratives
- Monitor regional marketing performance across digital, CRM, and offline channels, measuring engagement and conversion impact
- Analyse campaign effectiveness and ROI, presenting insights and recommendations to on-property teams, General Managers, and the Vice President of Marketing
- Lead, mentor, and develop regional and property-based marketing professionals, fostering team collaboration and accountability to brand and commercial goals
Qualifications
- 10 years of marketing leadership experience in luxury hospitality, travel, or lifestyle sectors with regional or multi-property oversight
- Proven success developing and executing integrated marketing strategies that drive engagement and revenue performance
- Demonstrated expertise in omnichannel marketing, campaign planning, and performance analytics
- Experience collaborating with brand, creative, and digital teams on large-scale marketing initiatives
- Exceptional leadership, project management, and communication skills
- Strong visual aesthetic aligned with luxury brand standards, with copywriting, content development, photography, and video direction capabilities
- Proven ability to translate global strategies into regionally relevant marketing programs
- Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred
Skills
Experience
10 years of progressive marketing leadership experience within luxury hospitality, travel, or lifestyle sectors, including demonstrated regional or multi-property oversight. Proven track record of developing and executing integrated marketing strategies that drive guest engagement, brand awareness, and revenue performance.
Education
Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
Workplace
This position is based in Bangkok, Bangkok, Thailand.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aman, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «APAC Marketing Director», «Regional Head of Marketing», «Regional Marketing Vice President», «Area Marketing Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.