Aman Marketing Manager

About Aman

Founded in 1988 with the opening of Amanpuri in Phuket, Aman has established a distinctive presence in luxury hospitality through its collection of intimate resorts, hotels and residences. Rooted in a philosophy of peace, privacy and sensitivity to place, the brand combines thoughtful architecture with highly personalised service. As an employer, Aman offers a professional setting where discretion, cultural awareness and meticulous attention to detail are central to the guest experience. Its international portfolio encompasses careers in hospitality operations, culinary arts, wellness and corporate functions, appealing to professionals who value understated excellence and the craft of creating deeply considered experiences.

Role & Responsibilities

• Develop and execute annual and quarterly marketing and communications plans aligned with commercial objectives.
• Lead the integrated marketing calendar, including campaigns, brand initiatives, partnerships, property activations, and seasonal promotions.
• Manage social media strategy, content planning, and community engagement in alignment with Aman brand standards.
• Support public relations initiatives, media partnerships, and press visits.
• Develop, curate, and manage luxury-focused content across digital and print channels, ensuring consistency of brand voice and visual identity.
• Oversee photography and videography projects, asset management, and distribution across brand platforms.
• Manage website content and digital assets, ensuring accuracy, compelling storytelling, and optimization for engagement and conversion.
• Support SEO and digital marketing initiatives in collaboration with external partners and corporate teams.
• Assist in planning, tracking, and optimizing marketing investments across paid, owned, and earned channels to maximize campaign effectiveness and return on investment.
• Prepare campaign and channel performance reports, using insights to enhance future marketing activities.
• Support CRM and database growth initiatives that strengthen guest acquisition, retention, and loyalty.
• Collaborate closely with Aman Marketing, PR, Digital, and Brand teams to coordinate global and regional initiatives.
• Support the Director of Sales and Marketing with special projects, strategic initiatives, and day-to-day departmental priorities.
• Represent Aman’s values of privacy, tranquillity, inclusivity, and excellence, fostering meticulous attention to detail and exceptional guest experiences.

Qualifications

• Excellent spoken and written English and Spanish, with strong communication and listening skills.
• Bachelor’s degree.
• Strong understanding of luxury brand positioning, marketing, and CRM.
• Highly organized and detail-oriented, with the ability to manage multiple priorities.
• Natural hosting skills, an engaging manner, and the ability to provide exceptional customer service.

Skills

Education

Bachelor’s degree.

Culture

Aman’s workplace culture is shaped by discreet service, meticulous attention to detail and a deep respect for the places and communities surrounding its properties. Its teams bring this philosophy to life through thoughtful collaboration and highly personalised hospitality, creating an environment where cultural sensitivity and quiet professionalism are central.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.