Aman Customer Analytics & Leads Manager
- Location
- Baar Zug Switzerland
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Sep 30, 2026
Aman Group hiring Customer Analytics & Leads Manager in Baar, Switzerland. Lead data-driven segmentation and lead generation strategy for ultra-luxury hospitality.
Role & Responsibilities
- Partner with Commercial teams to design and implement customer segmentation, profiling, and journey mapping frameworks to enhance understanding of guest behaviours and preferences
- Analyze guest journeys, repeat visitation, and engagement patterns to identify opportunities for loyalty and personalization
- Develop models for value, retention, churn prediction and behavioural clustering; provide insights that inform segmentation, tagging, content personalization, and service enhancements
- Design and lead Aman's data-driven lead generation and scoring strategy
- Identify prospect segments through data modeling, clustering and behavioural analysis
- Develop KPIs and dashboards to track lead quality, pipeline progression, and conversion performance
- Oversee enrichment of internal CRM data with external data sources, ensuring data integrity and alignment with brand values
- Partner with Marketing to align campaign efforts with strategic goals
- Develop standardized reporting frameworks for lead generation and conversion performance
- Lead and mentor analysts supporting lead analytics, ensuring analytical accuracy, storytelling quality, and departmental standards alignment
- Drive adoption of analytics-driven decision-making across the Sales organization
- Stay informed on best practices in lead analytics, CRM optimization, and real estate data intelligence
Qualifications
- Bachelor's degree in Data Analytics, Economics, or Business; Master's degree preferred
- 6–8 years of experience in lead generation analytics, CRM performance, or customer analytics within luxury real estate, hospitality, or private client sectors
- Expert proficiency with CRM systems such as Salesforce or HubSpot and lead scoring model development
- Demonstrated expertise in customer segmentation, retention analysis, and lifetime value (LTV) modeling
- Experience sourcing, integrating, and enriching internal datasets with external data sources including Knight Frank, Wealth-X, Savills, and demographic or investment databases
- Strong proficiency in SQL and Business Intelligence tools (Power BI, Tableau); experience with predictive modeling using Python or R is advantageous
- Proven experience in pipeline analysis, conversion funnel reporting, and sales performance tracking
- Strong collaboration and stakeholder management skills, particularly across Sales and Marketing functions
Skills
Experience
6–8 years of experience in lead generation analytics, CRM performance management, or customer analytics, ideally within luxury real estate, hospitality, or private client sectors. Proven track record of designing and implementing data-driven lead generation strategies, developing predictive scoring models, and driving analytical adoption across Sales and Marketing organizations.
Education
Bachelor's degree in Data Analytics, Economics, or Business. Master's degree strongly preferred.
Workplace
The role is situated in Baar, Zug, Switzerland — conveniently close to Zurich.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aman, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Lead Analytics Manager», «Analytics Manager - Customer Insights», «Customer Intelligence Manager», «Lead Generation Analytics Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.