Aman CRM Coordinator
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Sep 30, 2026
CRM Coordinator at Aman Group, Dubai. Lead email campaigns and customer engagement for ultra-luxury hospitality.
Role & Responsibilities
- Support the CRM Manager in delivering the global CRM strategy, campaign calendar, and customer engagement roadmap
- Partner with the Content Marketing team to translate CRM briefs into creative briefs, ensuring alignment with brand standards
- Build, manage, and optimize email templates within the CRM platform, ensuring responsive design and accessibility across devices
- Execute audience segmentation, personalization, and dynamic content strategies to enhance campaign relevance and performance
- Conduct thorough campaign testing, quality assurance, and proofing processes prior to deployment
- Monitor, analyze, and report on campaign performance metrics, including open rates, click-through rates, conversions, engagement, and key performance indicators
- Support the implementation and maintenance of automated customer journeys across acquisition, onboarding, pre-arrival, post-stay, retention, and loyalty programmes
- Manage guest communications throughout the customer lifecycle, ensuring messaging is timely, relevant, personalized, and aligned with business objectives
- Maintain audience data, customer preferences, suppression lists, and overall CRM data quality while supporting VIP guest communications and recognition programmes
- Assist with CRM platform administration, workflow management, troubleshooting, testing, optimization initiatives, and the rollout of new CRM capabilities, automation, and templates, ensuring compliance with GDPR and internal data governance standards
Qualifications
- 2–4 years' experience in CRM, email marketing, or marketing automation, ideally within luxury hospitality, travel, or a premium consumer brand
- Hands-on experience with CRM and marketing automation platforms such as Braze, Salesforce Marketing Cloud, or similar, including campaign deployment, audience segmentation, and customer journey execution
- Strong organizational skills with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment
- Comfortable working with campaign data and performance reporting, with an analytical mindset and commitment to continuous improvement
- Good understanding of CRM best practice, customer lifecycle marketing, and personalization
- A curious, pragmatic mindset with genuine passion for innovation, experimentation, and emerging CRM capabilities including artificial intelligence
- Experience in luxury goods, hospitality, or a multicultural global environment strongly preferred
Skills
Experience
2–4 years in CRM, email marketing, or marketing automation, ideally within luxury hospitality, travel, or premium consumer brands. Hands-on platform experience with Braze, Salesforce Marketing Cloud, or equivalent systems is essential.
Workplace
The role is situated in Dubai, Dubai, UAE.
Benefits
Competitive benefits package, exciting global career opportunities within a rapidly expanding ultra-luxury hospitality group, professional development support, and inclusion in a multicultural workplace.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Aman, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Email Marketing Coordinator», «Customer Engagement Coordinator», «Marketing Automation Specialist», «CRM Operations Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.