- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 18, 2026
About Alfred Dunhill
Alfred Dunhill, the British house founded in 1893, is synonymous with refined masculinity, craftsmanship, and a spirit of purposeful innovation. As an employer, the brand offers a distinctive environment where heritage leatherwork, tailoring, accessories, and contemporary retail excellence meet a global luxury clientele. Colleagues are invited to uphold exacting standards of service and product knowledge while contributing to a culture that values discretion, curiosity, and disciplined creativity. With roots in London and a presence across key international markets, Alfred Dunhill appeals to professionals who appreciate timeless design, meticulous detail, and the opportunity to shape the future of an enduring gentleman’s luxury maison.
Alfred Dunhill seeks an experienced Senior Sales Associate to drive customer engagement and sales development across the luxury menswear portfolio. The role combines consultative selling, customer relationship management, and business development activities, requiring the candidate to identify and cultivate high-value relationships, execute targeted sales campaigns, and maintain meticulous CRM records to support organizational growth and customer retention.
Role & Responsibilities
- Develop and implement comprehensive customer contact plans to communicate product launches and drive engagement in sales campaigns, building and nurturing new relationships within target segments
- Serve as primary point of contact for customer inquiries and complaints, resolving issues efficiently and escalating complex matters appropriately to ensure consistently positive customer experiences
- Establish clear objectives for each sales interaction; deliver compelling product presentations using standardized materials and identify customer interests through consultative questioning
- Prospect for potential customers through existing customer referrals, trade show participation, industry conferences, and other relationship-building channels
- Match customer needs with optimal product and service solutions, leveraging personal expertise to recommend appropriate quantities, configurations, and pricing while explaining value propositions
- Schedule and execute follow-up activities; maintain accurate and timely CRM records following each customer contact to enable effective customer retention strategies and support business development
- Collaborate with internal teams on communication initiatives and external relationship-building activities to align customer needs with organizational capabilities
- Ensure adherence to company policies, regulatory requirements, and codes of conduct; seek appropriate authorization for any procedural exceptions
- Monitor personal performance against objectives using established performance management systems; contribute actively to individual performance reviews and appraisals
- Continuously develop professional capabilities through training, coaching, industry conferences, and specialist media engagement to maintain expertise and support career progression
Qualifications
- Proven experience in luxury sales or high-value customer relationship management
- Demonstrated ability to manage customer contact plans and execute multi-touch sales campaigns
- Proficiency with CRM systems and ability to maintain accurate customer records
- Strong presentation and consultative selling skills
- Excellent communication and interpersonal abilities
- Customer-first mindset with ability to resolve complaints and manage complex inquiries
Skills
Experience
Senior-level sales experience in a luxury goods environment is expected, with a proven track record of developing customer relationships, executing sales campaigns, and achieving business development objectives.
Education
Secondary education minimum; relevant sales certifications or luxury retail credentials are advantageous.
Workplace
This position is based in Hong Kong, Hong Kong.
Explore jobs in Hong Kong.
Culture
Alfred Dunhill fosters a refined, heritage-led workplace where craftsmanship, British elegance, and contemporary luxury shape the everyday environment. As an employer, the brand values discretion, expertise, and collaboration, offering teams the opportunity to contribute to a distinctive maison with a strong legacy in men’s style and design.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alfred Dunhill, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Sales Advisor», «Senior Client Advisor», «Senior Retail Associate», «Senior Style Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.