Alfred Dunhill Marketing and Communications Manager

About Alfred Dunhill

Alfred Dunhill, the British house founded in 1893, is synonymous with refined masculinity, craftsmanship, and a spirit of purposeful innovation. As an employer, the brand offers a distinctive environment where heritage leatherwork, tailoring, accessories, and contemporary retail excellence meet a global luxury clientele. Colleagues are invited to uphold exacting standards of service and product knowledge while contributing to a culture that values discretion, curiosity, and disciplined creativity. With roots in London and a presence across key international markets, Alfred Dunhill appeals to professionals who appreciate timeless design, meticulous detail, and the opportunity to shape the future of an enduring gentleman’s luxury maison.

Role & Responsibilities

• Develop APAC event strategies to support sales and maximize press coverage.
• Submit the monthly APAC event calendar.
• Support regional press days and develop PR plans for global and regional events.
• Assist the regional marketing head with coordinating regional and international events, and initiate local PR plans when necessary.
• Work closely with retail and merchandise teams to plan client-facing events.
• Explore co-branding and partnership events to attract new traffic to stores.
• Plan, develop and implement local press events, customer events, in-store shopping weekends and co-branding projects.
• Manage and support shop staff with VIC invitations and hospitality arrangements.
• Submit post-event reports, including cost breakdowns and ROI tracking.
• Manage day-to-day marketing activities and participate in ad hoc management-assigned projects.
• Liaise with APAC media across countries to arrange photo-shoot opportunities, manage samples, and respond promptly to sample-loan and PR-material requests.
• Generate ideas to increase media coverage and communicate regularly with media.
• Work closely with the merchandise team on key product launches and pushes, and initiate press releases to support local marketing activities and increase online exposure.
• Distribute press materials promptly in line with global and local PR calendars.
• Collect, track and manage media clippings, with the aim of increasing PR coverage.
• Submit daily coverage, monthly PE and DMR reports.
• Help establish an Asia VIP pool and build relationships with talent publicists, agents, managers, stylists and industry contacts.
• Work with Global Marketing to maintain an annual brand and entertainment events calendar, highlight upcoming events and approach talent for suitable dressing opportunities.
• Maintain talent sizing charts, birthdays and other important personal information.
• Invite talent to brand events and develop creative collaborations to maximize social buzz for PR and social use.
• Coordinate across APAC to monitor VIP sample stock and work with the global team on seeding opportunities.
• Support management in identifying co-branding, sponsorship, culture, art, charity and business partnership opportunities.
• Manage suppliers, production houses, clipping houses, translation houses and printing houses.
• Manage and control the PR and event budget, including processing and monitoring payments.

Qualifications

• At least 8 years of experience in luxury brand management.
• Degree in business administration, marketing or a related field.
• Strong strategic thinking and demonstrated brand management experience.
• Expertise in planning, budgeting and cost control.
• Ability to prioritize while managing multiple projects.
• Demonstrated people and team management, and agency management skills.
• Ability to collaborate cross-functionally to achieve the brand vision.
• Outstanding communication skills and ability to influence, motivate and negotiate.
• A can-do, independent and proactive approach to work.
• Strong written and verbal communication skills and a high level of written and spoken English and Mandarin.

Skills

Experience

At least 8 years in luxury brand management

Education

Degree in business administration, marketing or a related field

Culture

Alfred Dunhill fosters a refined, heritage-led workplace where craftsmanship, British elegance, and contemporary luxury shape the everyday environment. As an employer, the brand values discretion, expertise, and collaboration, offering teams the opportunity to contribute to a distinctive maison with a strong legacy in men’s style and design.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.