Alfred Dunhill Assistant Boutique Director

About Alfred Dunhill

Alfred Dunhill, the British house founded in 1893, is synonymous with refined masculinity, craftsmanship, and a spirit of purposeful innovation. As an employer, the brand offers a distinctive environment where heritage leatherwork, tailoring, accessories, and contemporary retail excellence meet a global luxury clientele. Colleagues are invited to uphold exacting standards of service and product knowledge while contributing to a culture that values discretion, curiosity, and disciplined creativity. With roots in London and a presence across key international markets, Alfred Dunhill appeals to professionals who appreciate timeless design, meticulous detail, and the opportunity to shape the future of an enduring gentleman’s luxury maison.

Role & Responsibilities

• Drive and achieve sales targets and key performance indicators for the sales floor, supporting consistent growth and profitability.
• Lead by example on the sales floor through active client engagement, exceptional selling skills and ceremony, and team inspiration.
• Monitor sales performance, analyze trends, and implement strategies to maximize sales opportunities and optimize conversion rates.
• Maintain visual merchandising and store presentation standards to enhance the client experience and support sales.
• Champion a client-centric service culture, ensuring interactions are personalized, memorable, and exceed expectations.
• Develop and implement clienteling strategies to build lasting relationships with discerning gentlemen, including high-value and VIP clients.
• Oversee VIP client appointment scheduling and execution to ensure a seamless, exclusive experience.
• Lead the team in providing styling advice, product knowledge, and bespoke recommendations tailored to client preferences.
• Resolve client concerns and feedback professionally and discreetly, turning challenges into opportunities to build loyalty.
• Recruit, onboard, train, and develop Client Advisors and specialist service providers, including Made-to-Measure, Barber, and Humidor services.
• Coach, mentor, and provide performance feedback to motivate the team, enhance skills, and ensure adherence to Maison standards.
• Conduct regular performance reviews, set objectives, and support team members’ career development.
• Foster a collaborative, positive team environment that encourages initiative, expertise, and a shared passion for luxury.
• Represent the Maison as an ambassador, embodying its heritage, values, and sophisticated aesthetic.
• Represent the brand with integrity and professionalism in the boutique and at external events or networking opportunities.
• Ensure the team consistently communicates the Maison’s story, craftsmanship, and product attributes to clients.
• Work with the Boutique Director to align sales strategies with business objectives and operational efficiency.
• Collaborate with the Assistant Boutique Manager responsible for Operations to coordinate front-of-house sales and back-of-house support.
• Provide the Boutique Director with market insights, client feedback, and sales data to inform strategic decisions.

Qualifications

• Progressive retail experience, including sales management or a senior clienteling role in luxury retail, preferably menswear or lifestyle.
• A track record of achieving and exceeding sales targets in a high-end retail environment.
• Demonstrated ability to recruit, train, motivate, and manage a diverse sales team.
• Excellent communication, interpersonal, and presentation skills, with the ability to engage effectively with discerning clients and internal stakeholders.
• Deep expertise in luxury clienteling, relationship building, and delivering personalized, elevated customer experiences.
• Ability to work flexible hours, including evenings, weekends, and holidays, as required by a dynamic luxury retail environment.
• A bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field is preferred.

Skills

Education

A bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field is preferred.

Compensation

The base compensation for this position ranges from USD 100,000 to USD 115,000 per annum.

Benefits

Medical, dental, and vision programs; health savings and flexible spending accounts; life insurance and disability benefits; 401(k) with employer match; paid time off; wellness reimbursement; employee assistance program; and volunteer days off. A comprehensive benefits program is available to eligible employees.

Culture

Alfred Dunhill fosters a refined, heritage-led workplace where craftsmanship, British elegance, and contemporary luxury shape the everyday environment. As an employer, the brand values discretion, expertise, and collaboration, offering teams the opportunity to contribute to a distinctive maison with a strong legacy in men’s style and design.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.