Alaïa Social Media Assistant
Alaia (Paris) is hiring a Social Media Assistant to support digital content, community management and campaign execution in Paris.
Overview
Alaïa is a Parisian luxury fashion maison celebrated for its sculptural tailoring, precision in cut and finish, and discreet, artisanal approach to womenswear and accessories. The brand operates with a couture-informed sensibility, combining traditional craftsmanship with contemporary presentation across digital channels.
Role & Responsibilities
- Support the planning and execution of social media content across Instagram, TikTok, Facebook and YouTube, ensuring alignment with seasonal campaigns and brand calendar.
- Produce and adapt visual and editorial assets for feed, Stories/Reels, and short-form formats in collaboration with the creative and photography teams.
- Draft concise, brand-appropriate captions, hashtags and post copy; maintain a consistent editorial voice across channels.
- Schedule and publish content using social management tools; maintain an up-to-date content calendar and asset library.
- Monitor community interactions and respond or escalate comments and direct messages in line with brand guidelines and crisis protocols.
- Track and report on channel performance and campaign KPIs, transforming analytics into actionable recommendations to optimise engagement and reach.
- Coordinate with PR, wholesale and retail teams to amplify launches, events and influencer partnerships.
- Stay abreast of platform trends, feature updates and creative best practices to propose fresh content ideas and formats.
Qualifications
- Strong visual sensibility and demonstrable interest in luxury fashion and lifestyle communications.
- Excellent written communication skills with attention to tone, grammar and brand voice.
- Organised, detail-oriented and capable of managing multiple content deadlines simultaneously.
- Ability to collaborate across creative, product and commercial teams and to follow brand and legal guidelines when publishing.
- Proactive approach to problem-solving and a willingness to test new formats and channels.
Skills
Experience
1–2 years of professional experience in social media, digital marketing or communications; experience within luxury fashion, beauty, lifestyle brands or an agency environment is strongly preferred.
Education
Bachelor's degree or equivalent in Communications, Marketing, Fashion, Media or a related discipline; relevant internships and a strong portfolio of content may substitute for formal qualifications.
Workplace
The successful candidate will be located in Paris, Île-de-France, France. 3.434 luxury roles are listed in Paris on Cerulean, 62 posted in the last 48 hours. Across the Île-de-France region, Cerulean lists 3.886 open positions — 84 listed in the past two days. Cerulean currently advertises 4.478 open roles in France, including 109 added in the last 48 hours.
Culture
The maison prizes craftsmanship, discretion and a highly curated aesthetic; teams tend to be close-knit, collaborative and focused on quality over quantity. Creativity is grounded in respect for artisanal techniques and a meticulous attention to detail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Coordinator», «Digital Content Assistant», «Social Content Producer», «Digital Marketing Assistant», «Community Management Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.