Alaïa Senior Area Manager, Europe
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Alaia — Senior Area Manager, Europe (Paris). Lead European retail operations, P&L and multi-country teams to drive sales and brand standards.
Overview
Alaia is a Paris-based luxury fashion house revered for sculptural silhouettes, precision tailoring and artisanal finish. The brand operates across couture, ready-to-wear and accessories, and is recognized for a discreet, design-driven approach to product and retail expression within the global luxury sector.
Role & Responsibilities
- Lead commercial and operational performance for Alaia's retail footprint across assigned European countries, setting targets and overseeing execution to achieve sales, margin and KPI objectives.
- Manage, coach and develop multi-country store management teams and district managers, establishing consistent service, visual merchandising and clienteling standards.
- Own P&L responsibility for the region, preparing forecasts, analysing variances and implementing corrective actions to protect profitability.
- Define and deploy regional retail strategies in collaboration with HQ functions (merchandise, marketing, inventory and CRM) to maximise sell-through and localisation.
- Drive recruitment, talent planning and performance reviews for area staff; ensure training and succession programs align with brand standards.
- Control stock flow and allocation at a regional level; coordinate seasonal buys, inter-store transfers and sell-off plans to optimise inventory turnover.
- Represent the brand externally with key wholesale partners, landlords and local stakeholders; negotiate commercial terms where required.
- Monitor market trends, competitor activity and country-specific risks; recommend tactical and strategic adjustments to leadership.
Qualifications
- Proven leadership in luxury retail with responsibility for multi-country operations and cross-border teams.
- Demonstrable track record of achieving sales growth, margin improvement and KPI-driven retail governance.
- Strong commercial acumen, experience with regional P&L ownership and financial forecasting.
- Ability to translate global brand strategy into consistent in-market execution across diverse retail environments.
- Excellent interpersonal skills with experience recruiting, coaching and retaining high-performing retail teams.
- Willingness to travel frequently across the European region and to work flexible hours as market needs require.
Skills
Experience
At least 7 years of progressive experience in luxury or premium retail, including multiple years managing regional or multi-country teams and direct P&L responsibility.
Education
Bachelor's degree in Business, Retail Management, Luxury Brand Management or equivalent professional experience.
Workplace
The successful candidate will be located in Paris, Île-de-France, France. 3.426 luxury roles are listed in Paris on Cerulean, 173 posted in the last 48 hours. Across the Île-de-France region, Cerulean lists 3.861 open positions — 200 listed in the past two days. Cerulean currently advertises 4.439 open roles in France, including 243 added in the last 48 hours.
Culture
Alaia cultivates a craftsmanship-led, design-first culture that values discretion, refinement and technical excellence. The workplace emphasises close collaboration between atelier, product and retail teams to preserve brand integrity while driving growth across international markets.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Manager — Europe», «Area Director, European Markets», «Senior Retail Manager, Europe», «Head of European Retail Operations», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.