Alaïa Retail Training Manager
- Location
- Seniority
- Manager
- Department
- Human Resources, People & Culture
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 21, 2026
About Alaïa
Alaia is a Paris-based haute couture and ready-to-wear maison recognised for sculptural tailoring and meticulous artisanal craftsmanship. The brand operates a selective global boutique network and maintains a client-focused culture rooted in couture savoir-faire and discreet luxury.
Alaia in Paris seeks a Retail Training Manager to design and deliver boutique learning programs and elevate client experience.
Role & Responsibilities
- Design, implement and maintain a cohesive learning strategy for Alaia boutiques covering onboarding, product knowledge, brand heritage, selling skills and clienteling.
- Develop and deliver classroom workshops, in-store coaching, e-learning modules and training materials adapted for multi-market roll-out.
- Conduct training needs analyses and partner with retail leadership and HR to prioritise development initiatives aligned with commercial goals.
- Coach store managers and senior sales staff on leadership, performance management and behavioural selling techniques.
- Measure training effectiveness through KPIs (conversion, average transaction value, client retention) and produce regular impact reports.
- Ensure consistent brand standards and customer experience by integrating visual merchandising and product launch briefings into training curricula.
- Manage relationships with external training partners and vendors; oversee training budgets and scheduling across regions.
Qualifications
- Proven track record (typically 3–7 years) in retail learning & development within luxury fashion or high-end retail environments.
- Demonstrable experience designing and delivering multi-format training (classroom, in-store coaching, e-learning) to frontline sales teams.
- Strong commercial acumen with familiarity of retail KPIs and clienteling methodologies.
- Excellent presentation, coaching and stakeholder-management skills with the ability to influence at store and regional levels.
- Fluency in creating training content in English; additional language skills are an advantage (not explicitly required).
Skills
Experience
Several years of progressive responsibility delivering retail training programmes in luxury fashion or premium retail, including direct coaching of boutique teams and collaboration with regional retail leadership; experience with multi-site rollouts and e-learning integration preferred.
Education
Bachelor's degree in Business, Human Resources, Education, Hospitality or equivalent professional experience in luxury retail.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Alaia combines couture heritage with a discreet, client-centric approach, valuing meticulous craftsmanship and refined taste. The workplace favours highly collaborative relationships between ateliers, creative teams and retail, with an emphasis on excellence in client experience and artisanal quality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Learning & Development Manager», «Boutique Training Manager», «Sales Training Manager», «Retail Education Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.