Alaïa Media Manager
Alaia in Paris seeks a Media Manager to lead paid and earned media strategy, campaign buying and analytics for the luxury fashion house.
Overview
Alaïa is a Parisian luxury fashion house celebrated for its sculptural tailoring, meticulous craftsmanship and couture-rooted aesthetic. The brand operates internationally across ready-to-wear, accessories and creative collaborations and is recognised for close collaboration between atelier, design and communications teams; as an employer it values discretion, high standards and a deep respect for artisanal processes.
Role & Responsibilities
- Define and execute the global media strategy (paid, earned and owned) in alignment with brand and commercial objectives.
- Plan, negotiate and manage media buying across digital platforms, print, OOH and select broadcast placements to maximise ROI and brand equity.
- Collaborate with creative, PR and e‑commerce teams to ensure consistent messaging, campaign rollout and on-time delivery of assets.
- Manage relationships with media agencies, publishers, influencers and platform representatives; lead agency briefings and performance reviews.
- Develop media activation calendars tied to product launches, shows and seasonal campaigns; allocate and monitor media budgets.
- Establish KPI frameworks and reporting cadence; analyse campaign performance and provide actionable optimisation recommendations.
- Oversee trafficking, tagging and campaign QA in partnership with ad operations; ensure brand safety and adherence to legal/compliance standards.
- Negotiate commercial terms, rate cards and added-value opportunities; maintain up-to-date market intelligence on pricing and reach.
Qualifications
- Bachelor’s degree in marketing, communications, advertising or a related field, or equivalent professional experience.
- Proven experience (typically 4+ years) managing media strategy and buying in-house or at an agency, preferably within luxury fashion or premium lifestyle brands.
- Demonstrable track record of planning and optimising multi-channel campaigns with measurable ROI.
- Strong commercial acumen with experience managing media budgets and negotiating with publishers and platforms.
- Excellent stakeholder management and communication skills; comfortable briefing creative and reporting to senior leadership.
- High attention to detail, a strategic mindset and the ability to work under tight deadlines in a fast-paced environment.
- Fluency in French and English is highly desirable for a Paris-based role.
Skills
Experience
Typically 4+ years of progressively responsible experience in media planning and buying, either in-house for a premium or luxury brand or at an agency servicing fashion/lifestyle clients. Experience with multi-market campaign rollouts and cross-functional coordination is expected.
Education
Bachelor’s degree in marketing, communications, advertising or a related discipline, or equivalent professional experience.
Workplace
This position is based in Paris, Île-de-France, France. Cerulean lists 3.348 open roles in Paris, including 49 posted recently. The broader Île-de-France area accounts for 3.762 active listings on Cerulean, 64 of which are new. In France as a whole, Cerulean currently features 4.319 open positions, with 78 posted this week.
Culture
The workplace reflects Alaïa’s couture ethos: intensely creative, detail-oriented and collaborative, with close cooperation between atelier, design and commercial teams. Employees are expected to uphold discretion, exacting standards and a passion for craftsmanship while operating at an international pace.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.