- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 5, 2026
About Alaïa
Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.
The Marketing Manager supports Alaïa’s global 360° marketing strategy across collections, launches, store openings, retail and wholesale activations, and special projects, maintaining consistent brand messaging across markets and channels. The role manages marketing calendars, budgets and campaign reporting while coordinating cross-functional teams. Full-time role.
Role & Responsibilities
- Coordinate the implementation of 360° go-to-market strategies for collections, key launches, store openings and Maison activations.
- Contribute to defining key messages and marketing priorities for each collection, ensuring consistency across channels and markets.
- Manage the global marketing calendar and coordinate alignment across functions.
- Contribute to developing brand personas and translating them into actionable target audiences.
- Consolidate campaign results, assess performance, and prepare regular reports and presentations for top management.
- Define and implement activations with key retail and wholesale partners.
- Ensure alignment with brand standards, communication priorities and business objectives.
- Manage dedicated retail and wholesale marketing budgets.
- Ensure consistent application of the Maison’s brand guidelines, messaging, tone of voice and copy across channels.
- Coordinate copywriting requirements and adaptation of brand messaging.
- Develop and coordinate marketing-related special projects.
- Manage and monitor the global A&P budget, including allocation, tracking and administration.
- Ensure cross-functional alignment throughout each project.
Qualifications
- Strong understanding of 360° marketing and retail and wholesale activations.
- Strong brand sensibility and understanding of positioning, messaging and storytelling.
- Proactive and autonomous, with comfort working cross-functionally in an international environment.
- Fluent English required.
Skills
Experience
Minimum six years of marketing experience, ideally in luxury or fashion.
Workplace
This position is based in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Lead», «Brand Marketing Manager», «Integrated Marketing Manager», «Marketing Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.