- Employment
- Seasonal
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 27, 2026
About Alaïa
Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.
Alaïa seeks a Boutique Manager to lead its first boutique in Saint-Tropez for the summer season, overseeing sales, client experience, team development, operations and local business growth. The role is offered on a seasonal contract, renewable annually.
Role & Responsibilities
- Drive boutique sales to meet or exceed monthly and annual targets.
- Identify growth opportunities and implement business action plans to improve performance.
- Build and develop a network of corporate partners and business contributors to enhance visibility and sales.
- Lead by example on the sales floor, personally managing client relationships while motivating the team to focus on client development and retention.
- Elevate the in-store experience through exceptional client service aligned with the Maison’s values and vision.
- Lead and coach the team on the Alaïa selling ceremony, providing continuous feedback to optimize service delivery.
- Champion clienteling activities, shifting the focus from walk-in customers to proactive engagement and relationship-building.
- Use clienteling tools to achieve client retention, recruitment, and reactivation targets.
- Recruit, train, and develop a high-performing team to deliver excellent service and sales results.
- Delegate operational activities and establish clear team responsibilities.
- Communicate and motivate the team around the Maison’s strategy and vision and individual and collective contributions.
- Conduct regular team meetings and individual performance reviews, identifying development opportunities and creating action plans for growth.
- Recognize and reward achievements, addressing improvement areas through coaching and feedback.
- Foster a business-oriented approach and positive mindset through team-building and a supportive environment.
- Ensure compliance with the Maison’s policies, procedures, and brand standards, maintaining a flawless boutique environment.
- Supervise boutique operations, including inventory, payroll, and back-office tasks, to ensure efficiency and accuracy.
- Monitor and maintain visual merchandising standards in alignment with the brand image.
- Ensure boutique maintenance and upkeep, including lighting and furniture, in accordance with the Maison’s standards.
- Monitor competitors’ activities and luxury fashion market trends, providing actionable insights during the summer opening season.
- Develop partnerships with key stakeholders and participate in local events to strengthen the boutique’s presence.
- Align local strategies with the Maison’s overall goals to ensure consistency and sustainable growth.
Qualifications
- Dynamic and inspiring leader able to build and motivate high-performing teams.
- Expertise in delivering elevated client experiences and building long-lasting relationships.
- Strategic thinker with excellent analytical skills and the ability to develop and execute long-term visions.
- Solid understanding of the local market and client behavior.
- Fluency in English and French is essential; additional languages are a plus.
Skills
Experience
At least 10 years in luxury retail, with a strong track record in sales, client development, and team management.
Workplace
This position is based in Saint-Tropez, Provence-Alpes-Côte d'Azur, France.
Explore jobs in Provence-Alpes-Côte d'Azur or in France.
Culture
Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Boutique Manager», «Store Manager», «Boutique Director», «Retail Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.