Alaïa Boutique Manager

About Alaïa

Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.

Role & Responsibilities

• Drive boutique sales to meet or exceed monthly and annual targets.
• Identify growth opportunities and implement business action plans to improve performance.
• Build and develop a network of corporate partners and business contributors to increase visibility and sales.
• Lead by example on the sales floor, personally managing client relationships while motivating the team to develop and retain clients.
• Elevate the in-store experience through exceptional client service aligned with the Maison’s values and vision.
• Lead and coach the team on the Alaïa selling ceremony, providing continuous feedback to optimize service delivery.
• Champion clienteling, shifting the focus from walk-in customers to proactive client engagement and relationship-building.
• Use clienteling tools to achieve client retention, recruitment, and reactivation targets.
• Recruit, train, and develop a high-performing team to deliver excellent service and sales results.
• Delegate operational activities and establish clear responsibilities within the team.
• Communicate the Maison’s strategy and vision and motivate the team around its collective and individual contributions.
• Conduct regular team meetings and individual performance reviews, identify development opportunities, and create action plans for growth.
• Recognize and reward achievements, while addressing improvement areas through coaching and feedback.
• Foster a business-oriented approach and positive mindset through team-building and a supportive environment.
• Ensure compliance with the Maison’s policies, procedures, and brand standards, maintaining a flawless boutique environment.
• Supervise boutique operations, including inventory, payroll, and back-office tasks, to ensure efficiency and accuracy.
• Monitor and maintain visual merchandising standards in alignment with the brand image.
• Ensure boutique maintenance and upkeep, including lighting and furniture, in accordance with the Maison’s standards.
• Monitor competitor activity and luxury fashion market trends, providing actionable insights.
• Develop partnerships with key stakeholders and participate in local events to strengthen the boutique’s presence.
• Align local strategies with the Maison’s overall goals to support consistency and sustainable growth.

Qualifications

• At least 10 years’ experience in luxury retail, with a strong track record in sales, client development, and team management.
• Dynamic, inspiring leadership with the ability to build and motivate high-performing teams.
• Expertise in delivering elevated client experiences and building long-lasting relationships.
• Strategic thinking, excellent analytical skills, and the ability to develop and execute long-term visions.
• Solid understanding of the luxury fashion market and client behavior, particularly in international contexts.
• Fluency in English is essential; additional languages are a plus.

Skills

Experience

At least 10 years in luxury retail, with a strong track record in sales, client development, and team management.

Culture

Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.