Alaïa Boutique Manager

About Alaïa

Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.

Role & Responsibilities

• Drive boutique sales to consistently meet or exceed monthly and annual targets
• Identify growth opportunities and implement business action plans to boost performance
• Build and develop a strong network of corporate partners and business contributors to enhance visibility and sales
• Lead by example on the sales floor, managing client relationships personally while motivating the team
• Elevate the in-store experience through exceptional client service, ensuring alignment with the Maison's values
• Lead and coach the team on the Alaïa selling ceremony, providing continuous feedback to optimize service delivery
• Champion clienteling activities, shifting focus from walk-in customers to proactive client engagement and relationship-building
• Leverage clienteling tools to achieve client retention, recruitment, and reactivation targets
• Recruit, train, and develop a high-performing team to deliver best-in-class service and sales results
• Delegate operations activities and establish clear responsibilities within the team
• Communicate and motivate the team around the strategy and vision of the Maison
• Conduct regular team meetings and individual performance reviews, identifying development opportunities
• Recognize and reward achievements while addressing areas for improvement through coaching and feedback
• Create a business-oriented approach and positive mindset in the boutique through team builder and supportive environment
• Ensure compliance with the Maison's policies, procedures, and brand standards
• Supervise boutique operations, including inventory, payroll and back-office tasks
• Monitor and maintain visual merchandising standards, ensuring alignment with the brand image
• Guarantee the boutique's maintenance and upkeep in accordance with the Maison's standards
• Stay informed about competitors' activities and trends in the luxury fashion market
• Develop partnerships with key stakeholders and participate in local events to strengthen the boutique's presence
• Align local strategies with the Maison's overall goals

Qualifications

• At least 10 years' experience in luxury retail with a strong track record in sales, client development, and team management
• Dynamic and inspiring leader with the ability to build and motivate high-performing teams
• Expertise in delivering elevated client experiences and building long-lasting relationships
• Strategic thinker with excellent analytical skills and the ability to develop and execute long-term visions
• Solid understanding of the luxury fashion market and client behavior, particularly in international contexts
• Fluency in English is essential; additional languages are a plus

Skills

Experience

At least 10 years of professional experience in luxury retail, demonstrating consistent excellence in sales, client development, and team management within high-end environments.

Workplace

Culture

Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.