Alaïa Assistant Boutique Manager

About Alaïa

Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.

Role & Responsibilities

• Co-monitor boutique sales targets and KPIs.
• Identify growth opportunities and implement business action plans to improve performance.
• Collaborate with the Boutique Manager on quarterly action plans to drive growth and achieve expected results.
• Prepare regular reports on sales, traffic, KPIs, follow-up, missed sales, stock issues, customer service and discounts, and propose corrective actions.
• Support the Boutique Manager in recruiting, training and managing the team to optimize individual and boutique performance and profitability.
• Delegate operational activities and establish clear responsibilities within the team.
• Communicate the Maison’s strategy and vision, and motivate the team around its collective and individual contributions.
• Support the Boutique Manager in conducting team meetings and ensuring staff understand targets and client-experience best practices.
• Support the Boutique Manager with the annual performance management process and provide feedback.
• Foster a business-oriented approach and positive mindset through team building and a supportive boutique environment.
• Ensure compliance with Maison policies, procedures and brand standards while maintaining a flawless boutique environment.
• Supervise boutique back-office and administrative activities, including invoices, schedules and payroll.
• Oversee and coordinate the boutique’s daily operations to ensure processes are executed smoothly and efficiently.
• Monitor and maintain visual merchandising standards in alignment with the brand image.
• Ensure the boutique is maintained and kept in accordance with Maison standards.
• Promote clienteling behaviours and best practices, including proactive outreach to existing clients and prospects, personalized styling and appointment-based services.
• Elevate in-store and out-of-store client experiences in line with Maison standards and guidelines.
• Define client retention, recruitment and reactivation objectives with headquarters and the Boutique Manager to achieve sales targets.
• Use clienteling tools, including the CRM app, client development plans and local experiences, to drive results.
• Analyze and report on the ROI of clienteling and CRM initiatives, identifying opportunities for improvement.
• Develop local partnerships with personal shoppers, stylists and other key contacts to attract a targeted, high-quality luxury clientele.
• Monitor competitors’ activities and luxury fashion market trends, providing actionable insights.
• Develop partnerships with key stakeholders and participate in local events to strengthen the boutique’s presence.
• Align local strategies with the Maison’s overall goals to support consistency and sustainable growth.

Qualifications

• At least 5 years’ experience in luxury retail, with a strong track record in sales, operational excellence and team management.
• Dynamic, inspiring leadership, with the ability to build and motivate high-performing teams.
• Operations-focused management expertise in overseeing boutique operations, optimizing processes and ensuring operational efficiency.
• Strategic thinking, excellent analytical skills and the ability to develop and execute long-term visions.
• Solid understanding of the luxury fashion market and client behaviour, particularly in international contexts.
• Fluency in English is essential; additional languages are a plus.

Skills

Experience

At least 5 years in luxury retail.

Culture

Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.