Alaïa Assistant Boutique Manager

About Alaïa

Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.

Role & Responsibilities

• Co-monitor the achievement of boutique sales targets and key performance indicators
• Identify growth opportunities and implement business action plans to boost performance in collaboration with the Boutique Manager
• Prepare regular reporting on sales, traffic, KPIs, missed sales opportunities, stock issues, and customer service metrics, proposing corrective actions
• Support the Boutique Manager in recruitment, training, and management of the team to optimize personal and boutique performance
• Delegate operational activities and establish clear responsibilities within the team
• Communicate and motivate the team around the Maison's strategy, vision, and collective and individual contributions
• Support the Boutique Manager in conducting team meetings and ensuring awareness of targets and client experience best practices
• Assist with the annual performance management process to provide constructive feedback
• Foster a business-oriented approach and positive, supportive team environment
• Ensure full compliance with Maison policies, procedures, and brand standards, maintaining a flawless boutique environment
• Supervise the boutique back office and administration, including invoicing, scheduling, and payroll
• Oversee and coordinate day-to-day operational activities to ensure smooth and seamless execution of all processes
• Monitor and maintain visual merchandising standards in alignment with the brand image
• Guarantee boutique maintenance and upkeep in accordance with the Maison's standards
• Promote clienteling behaviors and best practices within the team, including proactive client outreach and personalized styling
• Elevate the in-store and out-of-store client experience in line with Maison standards and guidelines
• Define client retention, recruitment, and reactivation objectives with headquarters and the Boutique Manager
• Leverage clienteling tools and CRM applications to drive results and client development
• Analyze and report on the return on investment of clienteling and CRM actions, identifying improvement opportunities
• Develop local partnerships with personal shoppers, stylists, and key luxury market actors
• Stay informed about competitors' activities and trends in the luxury fashion market to provide actionable insights
• Develop strategic partnerships with key stakeholders and participate in local events to strengthen the boutique's presence
• Align local strategies with the Maison's overall goals to ensure consistency and sustainable growth

Qualifications

• Minimum 5 years' experience in luxury retail with a strong track record in sales, operational excellence, and team management
• Proven leadership capabilities with the ability to build and motivate high-performing teams
• Operations-focused management expertise with strong proficiency in boutique operations oversight, process optimization, and operational efficiency
• Strategic thinker with excellent analytical skills and the ability to develop and execute long-term visions
• Solid understanding of the luxury fashion market and client behavior in international contexts
• Fluency in English; additional languages are advantageous

Skills

Experience

Minimum 5 years of progressive experience in luxury retail, demonstrating a strong track record in sales achievement, operational excellence, and team management. Prior experience managing or co-managing boutique or retail operations in the luxury fashion sector is highly valued, along with familiarity with clienteling strategies and CRM platforms in an international luxury environment.

Education

No specific educational requirement is stated; however, a background in business administration, retail management, or fashion studies is preferred.

Workplace

Culture

Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.