Acqua Di Parma Trade Marketing and Visual Merchandising Manager

About Acqua Di Parma

Founded in Parma in 1916, Acqua di Parma embodies refined Italian elegance, artisanal excellence, and a timeless approach to fragrance and lifestyle. As an employer, the Maison offers an environment where heritage and innovation meet, inviting talents to contribute to a world of exceptional perfumery, luxury hospitality, retail, marketing, and craftsmanship. Part of the LVMH family, Acqua di Parma combines the intimacy of a historic Italian house with the opportunities of a global luxury group. Its culture values authenticity, savoir-faire, service excellence, and a shared passion for creating luminous experiences that celebrate the Italian art of living.

Role & Responsibilities

• Develop and implement trade marketing initiatives and point-of-sale (POS) concepts to strengthen brand presence and support sales targets.
• Plan and coordinate counter-marketing activities in close alignment with headquarters and retail partners.
• Create and implement premium visual merchandising concepts to ensure a consistent, brand-appropriate point-of-sale presentation.
• Develop tailored marketing and POS solutions with Key Account Management and retail partners.
• Analyse sales performance, market potential and assortment gaps, and recommend appropriate actions.
• Plan, implement and evaluate POS activations, promotions and marketing investments.
• Prepare monthly marketing reports for headquarters and analyse and track relevant marketing KPIs.
• Manage POS materials, displays and marketing budgets in line with brand standards and commercial viability.
• Plan and deliver in-store events, VIP evenings and experiential activities to build customer loyalty and attract new customers.
• Work closely with Brand Marketing, Sales, Visual Merchandising and external agencies, and maintain regular communication with store teams to ensure seamless execution on site.

Qualifications

• Completed degree in business administration, ideally specialising in marketing, or an equivalent qualification.
• Several years of professional experience in trade marketing, retail marketing or visual merchandising, ideally in the luxury, beauty or premium segment.
• In-depth understanding of counter marketing, POS activations and the specific requirements of selective retail.
• Strong sense of brand presentation, aesthetics and premium customer experiences at the point of sale.
• Structured, independent and solution-oriented working style, with strong project management skills.
• Confident communication and collaboration with internal stakeholders and external retail partners.
• Very good MS Office skills, particularly Excel and PowerPoint.
• Very good written and spoken English.

Skills

Experience

Minimum 3 years; several years of professional experience in trade marketing, retail marketing or visual merchandising.

Education

Completed degree in business administration, ideally specialising in marketing, or an equivalent qualification.

Benefits

Flexible working hours and mobile working; laptop, headset and smartphone; permanent employment; 30 days of annual leave; variable bonus; occupational pension provision; capital-forming benefits (vwL); health and fitness offers; an annual allocation of free and discounted Acqua Di Parma and LVMH Beauty products; employee discounts through Family & Friends offers and Corporate Benefits; international career opportunities at Acqua Di Parma and across more than 75 LVMH Maisons.

Culture

Acqua di Parma fosters a refined, collaborative workplace shaped by Italian craftsmanship, timeless elegance, and a deep respect for artisanal quality. As an employer, it offers an environment where creativity, attention to detail, and exceptional client experience are valued, encouraging teams to preserve the Maison’s heritage while contributing to its international growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.