Acqua Di Parma Marketing Intern

About Acqua Di Parma

Founded in Parma in 1916, Acqua di Parma embodies refined Italian elegance, artisanal excellence, and a timeless approach to fragrance and lifestyle. As an employer, the Maison offers an environment where heritage and innovation meet, inviting talents to contribute to a world of exceptional perfumery, luxury hospitality, retail, marketing, and craftsmanship. Part of the LVMH family, Acqua di Parma combines the intimacy of a historic Italian house with the opportunities of a global luxury group. Its culture values authenticity, savoir-faire, service excellence, and a shared passion for creating luminous experiences that celebrate the Italian art of living.

Role & Responsibilities

• Oversee and maintain the activation calendar.
• Manage and update the full-year Trade Plan in line with changes from markets, and analyse year-over-year trade data by product line and market.
• Support the Marketing team in reviewing activity proposals from markets, including podiums, offline activities and in-store events.
• Help develop trade tools for activations across the region, adapted to APAC markets.
• Coordinate with external suppliers to ensure efficient production and delivery of trade tools to markets.
• Support the Marketing team with in-store visual merchandising guidelines and feedback to markets.
• Help develop visual merchandising display tools adapted to APAC markets.
• Coordinate with headquarters to update and enhance the e-commerce site.
• Monitor e-doors for product launches and imagery.
• Coordinate APAC travel retail digital activities with the Area Manager, retailers and headquarters.
• Manage the approval process for online activities, including banners, social content and KOL posts, with headquarters and markets.
• Prepare a monthly newsletter covering key competitor offline and online activations.
• Monitor competitor product positioning in key markets monthly.
• Conduct mystery shopping to track competitor best practices and key launches.
• Research industry best practices in trade marketing, new launches and promotion plans, including leveraging Chinese-language sources.
• Help collect and consolidate category and product information across markets.
• Maintain and update category trackers, product lists and databases.
• Support ad hoc category management projects and analysis.
• Support ad hoc requests from the regional team.
• Assist the team with processing quotations and invoices and updating budget expenses.

Qualifications

• Able to commit to a full-time internship from December 2026 or January 2027 through June 2027.
• Previous experience in the beauty, luxury or FMCG industries is an advantage.
• Team-oriented, with an international outlook.
• Enthusiastic about luxury cosmetics and sensitive to the category.
• Strong understanding of brand image.
• Organized and autonomous, with initiative and advanced analytical skills.
• Competent in Excel and PowerPoint.

Skills

Workplace

Culture

Acqua di Parma fosters a refined, collaborative workplace shaped by Italian craftsmanship, timeless elegance, and a deep respect for artisanal quality. As an employer, it offers an environment where creativity, attention to detail, and exceptional client experience are valued, encouraging teams to preserve the Maison’s heritage while contributing to its international growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.