Acqua Di Parma Marketing Intern

About Acqua Di Parma

Founded in Parma in 1916, Acqua di Parma embodies refined Italian elegance, artisanal excellence, and a timeless approach to fragrance and lifestyle. As an employer, the Maison offers an environment where heritage and innovation meet, inviting talents to contribute to a world of exceptional perfumery, luxury hospitality, retail, marketing, and craftsmanship. Part of the LVMH family, Acqua di Parma combines the intimacy of a historic Italian house with the opportunities of a global luxury group. Its culture values authenticity, savoir-faire, service excellence, and a shared passion for creating luminous experiences that celebrate the Italian art of living.

Role & Responsibilities

• Support Trade Marketing Managers in POSM and NSV management, including forecasting, ordering, and rollout of testers, samples, and visual merchandising tools to retail locations
• Coordinate implementation of trade marketing plans for retailers, including pop-up site logistics and in-store customer events with artist sourcing, gifting, catering, and retailer approvals
• Assist with planning and execution of luxury-focused marketing events, ensuring brand-aligned representation and flawless execution
• Conduct in-depth market research on luxury fragrance and beauty sector trends, competitor activities, and media coverage
• Track media coverage and social media engagement, compiling detailed ROI reports for PR campaigns with focus on qualitative luxury branding metrics
• Manage administrative tasks including database maintenance, courier organization, meeting room preparation, and development of local marketing materials such as brochures and invitations
• Raise and track purchase orders for the team while coordinating with Finance to ensure efficient monthly investment tracking
• Support Communications Executive in packaging, tracking, and distribution of fragrance samples to media contacts and influencers with emphasis on luxury unboxing experience
• Maintain and organize the PR sample cupboard, ensuring efficient storage and retrieval for media requests and marketing initiatives

Qualifications

• Graduate or student in a relevant field on placement
• Fluent in English
• Proficient in Adobe InDesign, Microsoft Excel, Word, and PowerPoint
• Strong analytical mindset with ability to work with large volumes of data
• Demonstrated passion for the beauty and luxury sectors

Skills

Experience

Beginner level; previous internship or work experience preferred but not essential

Education

Graduate or student in a relevant field (marketing, communications, business, or beauty/cosmetics studies); placement position

Workplace

Culture

Acqua di Parma fosters a refined, collaborative workplace shaped by Italian craftsmanship, timeless elegance, and a deep respect for artisanal quality. As an employer, it offers an environment where creativity, attention to detail, and exceptional client experience are valued, encouraging teams to preserve the Maison’s heritage while contributing to its international growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.