A. Lange & Söhne Marketing Executive
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Apr 23, 2026
About A. Lange & Söhne
A. Lange & Söhne is a German haute‑horlogerie manufacture renowned for technical precision, in‑house craftsmanship and restrained, artisanal design. Part of the Richemont group, the maison operates a selective global retail and boutique network and maintains a reputation for meticulous quality and discreet luxury.
A. Lange & Söhne — Marketing Executive in Dubai: lead regional brand activations, boutique events and PR for the luxury watch maison.
Role & Responsibilities
- Implement regional marketing plans and localised campaigns that align with global brand strategy.
- Coordinate boutique activations, product launches and VIP client events in collaboration with retail teams.
- Manage relationships with regional PR agencies, creative partners and media to secure editorial coverage and influencer engagement.
- Produce and adapt POS materials, window concepts and in‑store marketing assets with visual merchandising and boutiques.
- Support digital and social media initiatives by liaising with the central digital team and local content providers.
- Track campaign performance, maintain budgets, prepare post‑campaign reports and present ROI to stakeholders.
- Act as the primary local point of contact between the maison, regional sales teams and external suppliers.
- Ensure brand and communication guidelines are applied consistently across all customer touchpoints.
Qualifications
- Bachelor’s degree in marketing, communications, business or equivalent professional experience.
- Minimum 3 years’ marketing experience, preferably within luxury goods, watches, jewellery or premium retail.
- Proven experience managing events, agency relationships and retail activations in a client‑facing environment.
- Strong written and verbal communication skills with high attention to detail and brand stewardship.
- Ability to manage multiple stakeholders, tight timelines and moderate budget responsibilities.
- Familiarity with GCC luxury retail dynamics and cultural nuances is highly advantageous.
Skills
Experience
At least 3 years of progressive marketing experience, ideally within luxury watches, high‑end jewellery or premium fashion; demonstrable experience running boutique activations, product launches and agency partnerships in a retail context.
Education
Bachelor’s degree in Marketing, Communications, Business Administration or related field; postgraduate study or specialised coursework in luxury brand management preferred but not required.
Workplace
This position is based in Dubai, Dubai, UAE.
Culture
The workplace ethos emphasizes exacting craftsmanship, technical excellence and understated elegance. Teams operate with disciplined attention to detail, close collaboration between product, retail and communications functions, and a commitment to preserving the maison’s heritage while delivering modern client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like A. Lange & Söhne, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Executive», «Marketing Coordinator — Luxury Watches», «Marketing Officer», «Brand Communications Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.