A. Lange & Söhne External Boutique Director
- Seniority
- Director
- Posted
- Mar 24, 2026
About A. Lange & Söhne
A. Lange & Söhne is a Munich-born haute horlogerie manufacture renowned for its precision, hand-finishing and restrained Germanic aesthetic. As part of the Richemont Group, the brand combines artisanal watchmaking with global luxury distribution and maintains exacting standards across product, service and retail presentation.
A. Lange & Söhne is hiring an External Boutique Director in New York to lead partner boutiques, drive sales and uphold brand standards.
Role & Responsibilities
- Define and execute the commercial strategy for A. Lange & Söhne's externally operated boutiques, wholesale partners and shop-in-shops across the assigned territory.
- Own P&L accountability for partner-run points of sale: set targets, monitor performance, and implement action plans to maximise sales and margin.
- Develop and maintain close relationships with external retail partners, landlords and local stakeholders; negotiate commercial terms and ensure contractual compliance.
- Ensure consistent brand standards across displays, visual merchandising, clienteling and after-sales presentation in all partner locations.
- Recruit, coach and certify boutique management and sales teams through targeted training programs and regular in-market visits.
- Manage inventory allocation, pre-owned/consignment flows and stock replenishment in close collaboration with supply chain and inventory planning.
- Analyse sales KPIs and market trends to identify growth opportunities, assortment adjustments and promotional activity.
- Coordinate with marketing, product, service and regional retail teams to deliver launches, VIP events and localised client experiences.
Qualifications
- Proven leadership in luxury retail or wholesale with direct responsibility for partner boutiques or franchise networks.
- Strong commercial acumen with demonstrable P&L ownership and experience negotiating commercial agreements.
- Track record in luxury watches, jewellery or adjacent premium goods preferred.
- Excellent interpersonal and stakeholder management skills; ability to influence external partners and internal cross-functional teams.
- Willingness to travel frequently and operate within a multi-site retail environment.
- Fluent business English and aptitude for working in international, multi-cultural teams.
- Bachelor's degree in business, retail management, marketing or equivalent professional experience.
Skills
Experience
Minimum of 7 years in luxury retail or wholesale with at least 3 years managing external partner boutiques, franchisees or shop-in-shop networks and demonstrated success in driving sales and profitability.
Education
Bachelor's degree in business, retail management, marketing or equivalent professional experience.
Workplace
This position is based in New York, New York, USA.
Culture
A. Lange & Söhne fosters a culture of technical excellence, meticulous craftsmanship and understated luxury. The workplace values long-term thinking, precision in execution and close collaboration between product, retail and client-service teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like A. Lange & Söhne, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Director», «External Retail Director», «Regional Boutique Director», «Flagship & Partner Boutique Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.