A. Lange & Söhne External Boutique Director

Location
Seniority Director
Posted Mar 24, 2026

A. Lange & Söhne is hiring an External Boutique Director in New York to lead partner boutiques, drive sales and uphold brand standards.

Overview

A. Lange & Söhne is a Munich-born haute horlogerie manufacture renowned for its precision, hand-finishing and restrained Germanic aesthetic. As part of the Richemont Group, the brand combines artisanal watchmaking with global luxury distribution and maintains exacting standards across product, service and retail presentation.

Role & Responsibilities

  • Define and execute the commercial strategy for A. Lange & Söhne's externally operated boutiques, wholesale partners and shop-in-shops across the assigned territory.
  • Own P&L accountability for partner-run points of sale: set targets, monitor performance, and implement action plans to maximise sales and margin.
  • Develop and maintain close relationships with external retail partners, landlords and local stakeholders; negotiate commercial terms and ensure contractual compliance.
  • Ensure consistent brand standards across displays, visual merchandising, clienteling and after-sales presentation in all partner locations.
  • Recruit, coach and certify boutique management and sales teams through targeted training programs and regular in-market visits.
  • Manage inventory allocation, pre-owned/consignment flows and stock replenishment in close collaboration with supply chain and inventory planning.
  • Analyse sales KPIs and market trends to identify growth opportunities, assortment adjustments and promotional activity.
  • Coordinate with marketing, product, service and regional retail teams to deliver launches, VIP events and localised client experiences.

Qualifications

  • Proven leadership in luxury retail or wholesale with direct responsibility for partner boutiques or franchise networks.
  • Strong commercial acumen with demonstrable P&L ownership and experience negotiating commercial agreements.
  • Track record in luxury watches, jewellery or adjacent premium goods preferred.
  • Excellent interpersonal and stakeholder management skills; ability to influence external partners and internal cross-functional teams.
  • Willingness to travel frequently and operate within a multi-site retail environment.
  • Fluent business English and aptitude for working in international, multi-cultural teams.
  • Bachelor's degree in business, retail management, marketing or equivalent professional experience.

Skills

Retail operations leadership P&L management Wholesale and partner relationship management Clienteling and VIP service strategy Visual merchandising oversight Retail KPI analysis and reporting Inventory allocation and stock optimisation Team development and in-market coaching

Experience

Minimum of 7 years in luxury retail or wholesale with at least 3 years managing external partner boutiques, franchisees or shop-in-shop networks and demonstrated success in driving sales and profitability.

Education

Bachelor's degree in business, retail management, marketing or equivalent professional experience.

Workplace

This position is based in New York, New York, USA. Cerulean lists 498 open roles in New York, including 19 posted recently. The broader New York area accounts for 610 active listings on Cerulean, 21 of which are new. In USA as a whole, Cerulean currently features 2.262 open positions, with 71 posted this week.

Culture

A. Lange & Söhne fosters a culture of technical excellence, meticulous craftsmanship and understated luxury. The workplace values long-term thinking, precision in execution and close collaboration between product, retail and client-service teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.