A. Lange & Söhne Assistant Marketing Manager
A. Lange & Söhne seeks an Assistant Marketing Manager in Seoul to support boutique activations, events and local brand marketing.
Overview
A. Lange & Söhne is a German haute horlogerie maison renowned for exacting craftsmanship, mechanical innovation and restrained design, headquartered in Glashütte. The brand operates within the Richemont group and is recognized for artisanal watchmaking, limited production series and a boutique-led retail strategy.
Role & Responsibilities
- Support development and execution of the local marketing plan for Korea, aligned with global brand strategy and product launches.
- Coordinate in-store boutique activations, client events, VIP appointments and travelling exhibitions, ensuring impeccable operational delivery.
- Manage relationships with regional agencies, PR partners and creative suppliers; brief, supervise and approve deliverables.
- Adapt global creative and campaign assets for local channels, ensuring brand, legal and technical compliance.
- Monitor and reconcile local marketing budgets and expenditure, producing regular spend reports and ROI summaries.
- Collaborate with wholesale, retail and clienteling teams to drive integrated campaigns and in-boutique client acquisition.
- Support product launches, press previews and editorial outreach, including logistics and on-site coordination.
- Measure campaign performance; prepare post-campaign analysis and recommendations to optimise future initiatives.
Qualifications
- Bachelor’s degree in marketing, communications, business or a related field.
- 3–5 years of marketing experience, preferably within luxury watches, jewelry or premium fashion.
- Proven track record of executing retail activations, events and product launches in a boutique or premium retail environment.
- Strong project management skills with the ability to manage multiple stakeholders and tight timelines.
- Excellent written and verbal communication skills; confident liaising with agency partners and senior stakeholders.
Skills
Experience
Minimum 3 years (preferably 3–5) of hands-on marketing experience in luxury goods, with specific exposure to watchmaking, high-jewelry or premium retail activations and events.
Education
Bachelor’s degree in Marketing, Communications, Business Administration or equivalent.
Workplace
This position is based in Seoul, Seoul, South Korea. Cerulean lists 591 open roles in Seoul, including 9 posted recently. In South Korea as a whole, Cerulean currently features 725 open positions, with 9 posted this week.
Culture
A. Lange & Söhne cultivates a culture of precision, discretion and artisanal pride rooted in traditional watchmaking. Teams are typically small and highly collaborative, valuing technical excellence, attention to detail and close coordination with international brand and atelier colleagues.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like A. Lange & Söhne, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Brand Manager», «Marketing Coordinator (Luxury Watches)», «Marketing and Events Associate», «Junior Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.