Bvlgari’s Serpenti

A snake gives the bracelet somewhere to go. The curve carries the identity.

Two Serpenti Tubogas watches in Bvlgari’s 2022 holiday campaign
Two Serpenti Tubogas watches in Bvlgari’s 2022 holiday campaign. Bvlgari.

A bracelet that coils has already begun to behave differently. Serpenti makes that movement central to its identity: the line wraps, the head gives it direction, and the object seems to have found a reason for being around a wrist. Bvlgari can change the materials considerably without losing that proposition.

The house traces Serpenti’s history to 1948. Watches and jewels belong to the wider family, but their construction deserves separate explanation. A flexible Tubogas bracelet and an articulated jeweled snake are not the same engineering solution. That variety is part of the subject’s strength. The B.zero1 ring takes a more architectural route to making a familiar piece of jewelry distinctive.

Rome is the house’s setting; the fitting brings the object into someone’s own life. A jewelry advisor can show where a particular design flexes, how it fastens and how it should be handled. Like the Zip necklace, Serpenti rewards knowing which parts of the pleasure are also mechanisms.

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