Brand
Cerulean is the job board for luxury professionals. It gathers the open roles of a select circle of luxury houses around the world, keeps them current throughout the day, and brings each person the roles that suit them.
This page is for the press, and for anyone who writes about Cerulean or shows its marks. Cerulean stands on six pillars; this page sets out how it looks and sounds: the name and its references, the codes that make our work recognizable, the marks and how to use them, the palette, the type, the paintings and the voice. Every mark is ready to download, as a press kit or as single files.
The name and its references
Cerulean takes its name from cerulean blue, a pigment of cobalt and tin oxides first made in 1789. The word comes from the Latin caeruleus, probably from caelum, the sky.
Three works stand behind it: a painting for its color, a film for its name, and a watch for its Ellipse. Pierre-Auguste Renoir painted La Parisienne in 1874: a young woman in a long blue dress, putting on her gloves. It hangs in National Museum Cardiff, its painted look inspired our imagery, and our painting filter bears the painter’s name. In The Devil Wears Prada (2006), Miranda Priestly traces the cerulean of her assistant’s sweater from the designers’ collections down to a clearance bin.
“…that blue represents millions of dollars and countless jobs…”Miranda Priestly, The Devil Wears Prada
In 1968 Patek Philippe unveiled the Golden Ellipse: a watch case “rounded without being round and rectangular without having corners” around, at first, a dial of gold that glowed a deep blue. Our Ellipse, the frame that holds the monogram, takes its name and its spirit from it.
Read the full story of cerulean blue
Our codes
A house is known by a few things it never stops doing. These are Cerulean’s:
- Cerulean, #0076A8, used sparingly, on small things that act or sign: a button, the seal, the ground under a painting. Never a whole page.
- Every photograph is painted before it is shown, by Renoir, our own filter.
- The wordmark is drawn, never typed, with its r joined to its u.
- The monogram stands whole and upright in its Ellipse, as a seal or a frame.
- Counts are exact and current, never inflated, and what is new is marked in celadon.
- In print and on social media, names stack in capitals over a painting: cities in the serif, houses in the sans.
Four habits hold them together. The serif speaks, and small tracked capitals label. The page is white paper or linen, with leather where others use black. Most of it is left bare. And corners are square, pills round, rules fine, and only the card on our homepage is arched.
The wordmark
The wordmark is our primary mark. August Strategy drew it from Pangram Pangram’s Neue World and customized it: the r runs into the u in one ligature, and the serifs connect. No typeface contains it, so it is always placed from the files, never typed.
It is cerulean or leather on light grounds, and white on cerulean, on leather and on the dark, quiet areas of a painting.
The monogram and the Ellipse
The monogram joins a script C and J, for Cerulean Jobs, drawn to read as if engraved. It stands in the Ellipse, a frame named for Patek Philippe’s Golden Ellipse that recalls a watch case and the seal of an old house. The solid Ellipse is our seal, the outline Ellipse a lighter form for larger sizes, and the monogram alone suits small, square spaces.
Enlarged and cropped, the monogram becomes a texture, as on the tote below, and the wordmark always comes with it.
The lockup
The lockup sets the Ellipse beside the wordmark, a fixed distance apart. It is for official documents, a first introduction, and appearances among other logos, where one mark must carry both the name and the seal. Take it from the files; never assemble it by eye.
Using the marks
Take every mark from the files under Downloads, and use it exactly as drawn.
Clear space
The module m is one sixth of the Ellipse’s width: 14% of the wordmark’s height, 13.3% of the Ellipse’s or the lockup’s, and 15.8% of the monogram’s. Leave at least 1 m clear around a mark, and 2 m where you can. Nothing enters that space: no text, no edge of a picture or a page, no other logo.
Minimum sizes
Below these heights the letters close up and the monogram tangles.
| Mark | On screen | In print |
|---|---|---|
| Wordmark | 12 px | 6.7 mm |
| Monogram | 24 px | 6.4 mm |
| Ellipse | 24 px | 7.6 mm |
| Ellipse, outline | 32 px | 7.6 mm |
| Lockup | 24 px | 7.6 mm |
The print heights are for offset and fine digital printing. For foil, embossing and screen printing, double them.
What to avoid
Never stretch, skew, rotate or recolor a mark, space its letters, or add a shadow, a gradient or any other effect. Never set it in low contrast: on a picture, a white mark needs a dark, quiet area. And never set the name in a typeface as a logo, Quattrocento included.
Beside the houses we list
We choose the houses we list: their roles appear here because we chose them, not because they partnered with us. Cerulean is not their agent, partner or licensee, and listing a house’s roles makes it neither. No one who shows our marks may imply that Cerulean, or any house listed on it, endorses, sponsors or partners with them, or set our marks beside a house’s as if in partnership: no ×, no +, no shared frame. A house’s logo, taken from our pages, may only identify it as the employer of a listing.
Color
Our palette is named for materials: linen, canvas, denim, cerulean and leather. Each is one of the colors August Strategy chose, extended into a scale from 50, the lightest, to 950, the darkest. Celadon, #087E73, marks only what is new.
| Color | Hex | RGB | Pantone |
|---|---|---|---|
| Linen | #F9F7F3 | 249 247 243 | Warm Gray 1 C, 20% tint |
| Canvas | #D7D2CB | 215 210 203 | Warm Gray 1 C |
| Denim | #C0D3E8 | 192 211 232 | 544 C |
| Cerulean | #0076A8 | 0 118 168 | 7690 C |
| Leather | #1C1F2A | 28 31 42 | 532 C |
In print, cerulean is PANTONE 7690 C and leather PANTONE 532 C. Proof each run against a PANTONE guide.
The two blues
Cerulean has two values, and each has one job. #0076A8 is the brand’s blue: it fills a button, the seal and the ground under a painting, colors every logo, and prints as PANTONE 7690 C. #006A9B, a step deeper, is the ink for links and type, so that a link reads on white and on tinted panels alike. Alone, either reads as cerulean, so a logo is never drawn in the ink, and a link never sits on the fill.
By night the site follows the visitor’s device: the page turns to leather, and the inks lift so that every word still reads. The brand’s blue does not change.
Typography
Two faces, both by Pablo Impallari of Impallari Type and published under the SIL Open Font License: Quattrocento, a serif, and Quattrocento Sans. Both are free from Google Fonts, as Quattrocento and Quattrocento Sans. We set them in their regular weight only, never in bold or italics: emphasis comes from capitals, size and color.
Imagery
Every photograph we show is painted first, by Renoir, our own painting filter. It flattens a photograph into plates of color and lays a canvas texture over them, so that pictures from many houses read as one hand. It paints the houses’ photographs, the profile pictures of people who sign in, and every frame of our homepage films.
Motion
The homepage of ceruleanjobs.com opens with a short film of people at work in luxury, from a watchmaker in Geneva to a boutique manager in New York; France and Canada have films of their own. Every frame is painted by Renoir, the camera moves slowly over the paint, and every cut falls on the music. On a computer the film plays without sound; on a phone it waits for a tap. It stays still for anyone whose device asks for less motion.
Voice
Cerulean’s words sit beside the houses’ own, and never outshine them.
In writing we are Cerulean; Cerulean Jobs is only a handle, where a unique name is needed. Our tagline, with its period, is “Jobs for luxury professionals.”
Downloads
The press kit holds the wordmark, the monogram, the Ellipse and the lockup, each in cerulean, leather and white: as SVG, as PNG at 1024 and 2048 px, and as PDF, with a short guide to their use.
Or take a single file. Each PNG is 2048 px on its long side, on a transparent ground, and the white marks are for dark grounds.
The press may reproduce these marks, unaltered, to illustrate coverage of Cerulean. Any other use, such as advertising or merchandise, needs our written permission. The photographs and paintings on our sites are not covered: please ask. Printers can have PANTONE and CMYK files on request.
Contact
Questions about the brand, the marks or our listings go to luxury@ceruleanjobs.com.
August Strategy
Cerulean’s visual identity was created in 2024 with August Strategy, a boutique brand agency in Montreal that builds brands on strategy and positioning, not aesthetics alone. Working closely with Cerulean’s founder, August distilled Cerulean’s positioning into the visual identity this page describes: the wordmark, the monogram and its Ellipse, the two typefaces and most of the palette.
The work was led by Katie Green (brand strategy) and Gabriel Dufresne (design and development). As a boutique agency, August had the same people who shaped the strategy carry it out, from concept to completion. To learn more about August Strategy and its work, visit auguststrategy.com.